I have mixed thoughts about this, while I agree and I usually try to avoid paying for subscriptions, I think the lifetime account model would make the company lose revenue which will be spent on the company's expenses like employees and server costs, etc.

I like some ideas below about having a stripped down version or a single static version and then you pay for upgrades in the future if you need to but keep in mind that this adds to the number of features the engineering team will need to keep in mind when working on their code base, and will need maintenance occasionally.

So the question product owners would probably be asking is how can we create a feature that is not too expensive to implement and maintain and how much revenue would we expect from it, and is it worth it.

Also lifetime creates a long term responsibility, what if the company decides to close, pivot or it's sold to another company, what would happen to those lifetime subscribers ?

If it was up to me, I would think of creating a new smaller plan, and allow paying for X years in advance, and that would be the maximum time I'm willing to commit to support -or compensate- those users in case plans change.

I don't work for morgen nor I have any connections to anyone there, I'm a normal user like most of you, I just worked in many startups before and I'm trying to imagine my self in their shoes.

Yes to this. I don't need any features like AI in the lifetime plan. Just remove the calendar limitations and integrations, and I'll gladly pay.

I've liked this idea as a one off option especially early in a company's lifetime. It lands a solid base of users who are bought in. Provides an influx of cash that's in some 6 digit multiple. Lets early adopters benefit while dealing with limited features and potential bugs. Has always seemed like a powerful option (I remember Proton Mail doing it way back in the day).

If this becomes an option, Morgen would basically be an instant buy for me.

They could also adopt the model like Affinity has done where new major releases of the software will cost money to buy/upgrade. I too prefer to limit my software subscriptions if possible.

I do like the idea of lifetime purchase, but I'm more fan of the subscription model because it keeps supporting the developers so they can keep working on their app

Doubt that it's going to be a thing. Otherwise I'd agree.

Great idea